The Serengeti brand of eyewear began life as a part of Corning Incorporated. The year was 1984 and the fledgling brand did not perform in as financially lucrative a manner as the company had hoped. A mere five million dollars American worth of sales in 1985 caused the company to consider dissolving the brand. One of their number Zaki Mustafa felt he could reorganise and upgrade the brand. By 1992 the brand was capable of making sixty-two million Dollars American per year. Not long after the brand would be sold to the outdoor performance company Bushnell.
The technology of the now Bushnell owned Serengeti was geared toward high-end outdoor performance. A notable factor in Serengeti eyewear technology is their masterful skill with implementing photochromic materials in their lenses. This allows the lens to change shade in varying levels of light to fully protect and strengthen the ability of the eyes to see in all but the most extreme light conditions. Serengeti is also known for its spectral control, the ability to vary lens colour to perfect contrast and increase clarity of natural colours through the lenses. Polarization, the technique of construction used to reduce or eliminate glare and block ultraviolet light from damaging the eyes, is found in all of their products.
Serengeti is a high-end performance eyewear brand that has been seen being worn by many celebrities of note; Val Kilmer has been seen wearing them, for instance. In 2006 even Pope Benedict XVI was seen wearing a pair of Serengeti sunglasses.
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