Decades of Upper Class Style
Founded in 1933, Lacoste is a company famous for its varied line of fashion and accessories. Their greatest notoriety is for their tennis shirts and the easily recognizable green crocodile logo adorn all their products. Rene Lacoste and Andre Gillier founded the company; with their financial savvy and fashion sense the company quickly became popular. The overall design and style of their products have lead to many them kick starting many fashion trends, the most famous is the iconic “preppy” look of the late seventies and early to mid-eighties.
There were some brand name mismanagement issues in the nineties that caused Lacoste to lose a bit of their grip on the pulse of the elite fashion world but as time passed the company regrouped, redirected their strategic advertising campaigns and settled the concerns they were facing. The end result is a steady climb back to the top with their brand being considered one of the most sought after in the world once again.
Lacoste accessories are just as trendy in their upper crust design and Lacoste eyewear especially is designed around the appeal of the social elite. Esprit glasses are immensely popular among many top athletes across the globe, especially tennis players. Two notable athletes that have been continuing fans of Lacoste eyewear are Maria Sharapova and Andy Roddick. The design style is one of dedicated elegance and simple beauty melded with function and utility. Lacoste eyewear sets the wearer apart from the common individual on the street and allows them to stand out as the interesting and sophisticated individual they truly are.