Sports Wear Beyond Compare The company Nike was founded on the belief that everyone is inherently an athlete and all they have to do is prove it to themselves. The company was co-founded in 1972 by Bill Bowerman who summed up the concept with the famous words, “If you have a body you are an Athlete” and Phil Knight. Nike has continually increased its standing with the world and utilized high-end sports celebrities to market their line of apparel. They are most famous for their ever popular line of athletic shoes. However, Nike eyewear has grown rapidly in popularity as well over the last few decades. During the Nike rise to power the company has established several subsidiaries that are wholly-owned by them. These subsidiaries include Cole Haan, Converse Inc., Umbro limited, Nike Golf, and Hurley International LLC. With over thirty thousand employees in one hundred and sixty countries on six continents, Nike is one of the largest, if not the largest, sports wear company in existence. Nike eyewear is known to be high-end and geared toward performance. Their sunglasses are crafted with hardcore athletes in mind and the detail in their design demonstrates this. While they definitely continue to express their belief that anyone with the drive can be an athlete, they also do not allow themselves to create inferior products or dumb down their technology. They would prefer to have their customers rise to meet the challenge of their equipment rather than lower to meet lesser standards. Nike eyewear is designed to reduce glare and increase the speed of certain colours that allow for maximum endurance before eyestrain sets in. Other notable designs include ventilated bridges that allow air flow so that the glasses do not fog up and stay in place even when moving at high speeds and the ability to increase contrast and vary light levels to block UV rays. Nike frames are ideal for the active and energetic person, whose glasses are likely to receive frequent knocks and falls. Almost all frames contain an alloy metal providing extreme flexibility, making it highly resistant to breakages. Not only are these practical, but are also sleek, simple and stylish. We are never knowingly beaten on price when you buy designer frames at Eyediology, please take a look at our Price Match Policy for further details. Not sure whether to buy online or in-store? Why not read our buying guide. With us you can buy on line but you also have the added benefit of knowing that we are a full service opticians so you can always come to see us for an eye exam, a contact lens check or just to try on the frames we have on display.