eyediology - opticians - london

Eyediology Opticians London

79 Commercial Street, Spitalfields Market E1 6BD 020 7377 2020

Buying glasses online

In-store or on-line, which is better?..

We are not here to change your mind about your shopping habits, we are just suggesting a few pointers for those not sure which direction to take.

In order to decide where to shop it can be beneficial to weigh up the pros and cons of each…

Frame Shopping

When you shop online everything is at your fingertips, you can view every model of frame for any brand in any colour; all this without having to leave your armchair. However, you will not be able to try the item before you buy it, you may be able to read descriptions and even the opinions of past customers, but with eye wear this may not be adequate. When choosing glasses you need to ensure they fit you properly are comfortable and they suit you. The great thing about Eyediology is that you look at our online range and then come in and try them on.

If you decide to shop in store there may not be the selection of goods that you might find online. This is not the case at Eyediology as we have around about 2000 frames in stock. You will have the benefit of trying on your frame of choice, have the advantage of expert guidance from our friendly staff and service that shopping online just cannot give.


The prices you find online are often cheaper than those that are in the high street. Online websites are cheaper because they do not provide a personal dispensing service. If you cut out professional advice and service then you get your glasses cheaper.  In store prices tend be higher to cover the costs of the eye examination service and professional staff. At Eyediology we offer you the choice to buy in store or buy online at our competitive prices with an unparalleled customer service.


In order to buy frames online you will have to submit your credit card details and prescription and then you will have to wait for your glasses to arrive by mail. When you buy in store you have the choice of payment methods and non-prescription sunglasses you can take them home there and then. At Eyediology we are conveniently located between Liverpool Street and Aldgate East Underground Stations and have ample access by road because of this we can be reached easily from anywhere in London.

Customer service

It is often the experience that buying online provides you with the product but not the service, only if something goes wrong do you need to contact someone this will come into play. Buying online affords you the benefit of extensive choice but can be a little impersonal. When you buy frames in store you will have been seen to by our professional staff and they will guide you through to making the best decision for your eyes. At Eyediology we take great pride in our customer interactions and we seek to treat everyone that walks through our doors with respect and courtesy. We devote the time to satisfy your buying needs. In the unlikely event that you run into a problem with anything that you have purchased from us, online or in store, be assured that our ever efficient staff will make it a priority to resolve. We wish to make every experience with Eyediology a pleasurable one and we strive tirelessly to make it so.


It used to be the case that you took your finances into your own hands when you shopped online. Most online retailers use high level encryption and can be as secure as banking sites. There may still be risks, not always on the stores end, but a check of the security licence should alleviate any fears. In store the perception is that it is safer than online, which is true if you pay in cash. For card transactions, in store is marginally safer than purchases carried out online

Get the best of both at Eyediology

At Eyediology you get the best of both worlds, with our exemplary customer service and work ethic you can feel safe in the knowledge that you will be treated with the care and attention you deserve, this is true for both in store and online. When buying frames we find that it is always best to ‘try before you buy’, so why not come in store and try us?

We offer great prices in store as we do on our excellently priced web site. When buying prescription glasses we always recommend that you do so in store; we can make certain that every care is taken to make sure that the frames you choose fit correctly, taking all the necessary measurement before they are sent for glazing. If you are an existing patient i.e. have had or are planning to have your eye examination with us, then just contact us and we will gladly run through the options with you.

For contact lens wearers our prices online and in store are second to none; by becoming a patient with Eyediology the benefits just keep coming. For even more benefits ask us about our Eyeplan scheme; for a monthly subscription we can offer a greater range of healthcare services and pass on to you more money saving options.

Whichever way you chose to buy eyewear products, the smart choice is to purchase from us; we will not be beaten for price. Just ask if you thinks it’s not true!

To view our extensive range of eyewear, please click here.

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We are optometrists specialising in eye tests, eye exams, contact lens aftercare and designer eye wear consultaions


Eyediology Opticians London in Spitalfields near Liverpool Street Broadgate and Aldgate East London

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